Maybe you're a designer, but not a programmer. That's OK. If you have an existing design in Photoshop (or other media) that you simply want to convert to HTML – whether it's for an entire website or a single flyer – then this is the solution for you. OSCorp Web Service will transform your design into neatly coded HTML.
At first glance, this might seem like a good idea. It can be difficult to start coding if you don't know what the final result is going to look like, so experimenting in Photoshop first and then "exporting" it to HTML sounds like a granular and sensible process.
Taking this idea further, many web companies have used PSD to HTML as a template for team workflows. In other words, a designer creates the Photoshop mockup and then hands it over to a developer that writes all of the code. In modern times, the job role of a web designer tends to encompass aesthetics as well as HTML and CSS coding.
Yes, PSD to HTML workflows used to be one of the best ways to make websites. There's two big reasons why PSD to HTML used to make sense.
The first reason is for image assets. Before browsers supported all the wonderful features of modern CSS (drop shadows, rounded corners, gradients, and more) it was very difficult to create cross-browser effects without the use of images. Designers would create shadows and rounded corners as images, then clever coding tricks were used to place the imagery on the page. These assets would need to be realized no matter what, so creating them at the same time as the high fidelity mockup actually saved time.
Secondly (and perhaps more importantly) the web used to only be available on desktop browsers and wasn't really present on phones and tablets in the way it is today. Designing for one fixed resolution of 1024×768 used to be totally viable.
For these two reasons, it's understandable why a designer would look to Photoshop as their primary web design tool. Image assets were needed for a single screen resolution.
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